Cookies Policy

Last updated: 02 November 2026

This Cookies Policy explains how trutharo uses cookies and similar technologies on our website. We operate as a commercial service providing professional video operations, live signal management, content distribution, camera work and reliable high-quality feeds for news programmes and television broadcasting in the United Kingdom. The policy is written in accordance with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

What cookies and similar technologies are

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device and store information about your preferences or past actions. Similar technologies include web beacons, pixels and local storage. These tools can store or access information such as browser type, operating system, IP address, pages visited and time spent on the site. They do not contain personal data in isolation but may be combined with other information to identify users.

Why the site uses them

We use cookies to ensure the website functions correctly, to remember user preferences, to understand how visitors interact with our media services content, and to improve performance. Without these technologies some features such as live feed previews and contact forms would not operate reliably. Analytics cookies help us measure audience engagement with our professional video and broadcasting resources so we can maintain high service standards.

Categories of cookies we use

Strictly necessary cookies

These cookies are essential for the website to function. They enable core features such as page navigation, form submission and security. Without them the site cannot operate and therefore consent is not required under PECR.

Functional cookies

Functional cookies remember choices such as language settings or video player preferences. They enhance user experience but are not strictly essential. We obtain consent before setting these cookies.

Analytics or performance cookies

These cookies collect information about how visitors use the site, including which pages receive the most views and how users navigate our resources on live signal management. Data is aggregated and helps us optimise content distribution features. Consent is required and can be withdrawn at any time.

Advertising or targeting cookies

We do not currently serve behavioural advertising cookies. Should this change we will update this policy and seek consent before any such cookies are placed.

Social media cookies

Our site does not embed social media plugins that set cookies. Any future integration will be clearly indicated and consent requested.

First-party versus third-party cookies

First-party cookies are set by trutharo directly and relate to our own domain. Third-party cookies may be placed by service providers such as analytics platforms or content delivery networks that support our live feed operations. Both types are listed in the table below where applicable.

Session versus persistent cookies

Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a defined period or until manually deleted. Retention periods vary by purpose and are shown in the cookie table. For example, strictly necessary session cookies expire at the end of your visit while some analytics cookies may persist for up to 24 months.

Data handled and purpose of each category

Strictly necessary cookies process minimal technical data required to deliver pages and protect against fraud. Functional cookies store preference flags such as video quality settings. Analytics cookies record usage metrics including time on page and referral sources to improve our broadcasting resource hub. No category collects sensitive personal data.

Legal basis for each category under UK law

Strictly necessary cookies rely on the strict necessity exemption in PECR. All other categories require consent under PECR and are processed under the legitimate interests or consent provisions of the UK GDPR. Consent is obtained via our site-wide cookie banner and recorded for audit purposes.

Cookie table

The following table summarises the cookies currently in use. Provider names, categories, purposes and durations are listed.

_ga – Google Analytics – Analytics – Measures visitor interactions – 24 months
_gid – Google Analytics – Analytics – Distinguishes users – 24 hours
cookie_consent – trutharo – Strictly necessary – Stores consent choices – 12 months
session_id – trutharo – Strictly necessary – Maintains user session – Session only
player_pref – trutharo – Functional – Remembers video settings – 6 months

How the consent manager works

Our cookie banner appears on first visit and allows you to accept all, reject non-essential or manage preferences. Choices are stored and can be changed at any time by revisiting the banner or contacting us. Withdrawing consent immediately stops further setting of those cookies, though previously stored data may remain until expiry or manual deletion.

Browser-level controls

Most browsers allow you to block or delete cookies through settings. Disabling strictly necessary cookies will prevent core functions such as contact form submission from working. Analytics and functional features will also be limited. Instructions for common browsers are available on their support sites.

International transfers

Some analytics providers may transfer data outside the UK. Where this occurs appropriate safeguards such as standard contractual clauses are in place. Please refer to our separate Privacy Policy for further details on data transfers and your rights.

Policy changes and contact

We review this policy regularly and will publish updates on this page. The date of the most recent revision appears at the top. If you have questions about our use of cookies please use the contact form on our Contacts page or email operations@subset.live. Our postal address is 75 Millmarsh Lane, Enfield EN3 7UY, United Kingdom and telephone number is 0345 508 7460.